"Should I Outsource My Social Media?"

The most common questions business owners are asking themselves in 2017: Should I outsource social media management?

Many businesses fear outsourcing because they worry about social media managers not understanding their brand enough to market them. This is an understandable concern, but these issues are nothing when considering the benefits from hiring qualified, creative professionals to run your social media.

Think about it this way - if a business stays with in-house social media management, they will have to hire an employee or team of employees. This requires salary, benefits, insurance, office space, equipment, etc.

Outsourcing social media management gives you a team of professionals with experience and expertise that will work around your budget to increase your online presence. You save money on business expenses (office space, equipment, salary), and you do not need to compensate over time since it is their job to manage your social media throughout the day.

Let’s talk about time. Countless hours of work and energy go into developing a marketing strategy and ads. Social media management teams work together and report to you. Weekly calls are often set up to review social media platforms and overall performance. On top of that, social media management teams offer 24/7 monitoring; answering questions, moderating comments, analytics & data reports, etc. so your brand is consistently clean and professional.

Adding a little bit of outside perspective is great for a business. Business owners may be biased in their opinions and decision-making because they are the mind behind the business. This social media management team is a 3rd party that can study your marketing ideas and their impact, directly and objectively. This is the best way for peak creativity and brand awareness.

Who directly affects business the most? Customers obviously. But then who? Competitors. Business competitors’ marketing strategies directly affect other businesses in their industry. And with social media being as powerful as it is, it is important pay attention to who dominates your industry online and why. But being aware of what competitors are up to and what they plan to execute next takes lots of experience and effort. What better ways to gain competitor’s insights to the industry than to hire a social media management team?

How Long Will Today’s Social Media Platforms Last?

It’s 2017. By now, millennials, their parents, and their parents are using social media. In the past 10 years, we have seen Social Media explode in growth. Why? Social media is a way for everyone to connect with each other like never before. It is used to store and share memories, meet new people, connect with old friends, play games, promote businesses, share news and current events, but most importantly to entertain. We have seen different platforms rise and fall over the years like MySpace, Vine, MSN Messenger, etc, but will our current platforms ever go away? Let’s take a look at why each platform has made its mark and why that platform may or may not be here for the long run.

Twitter

Twitter is the oldest of the “Big 3” (Facebook, Twitter, Instagram) but it is quickly becoming the smallest. This is because Twitter hasn’t really changed since it originally came out. Hashtags were it’s biggest change when they came out, but that was years ago. Twitter has tried to add new features like polls, moments, and it’s Trending feature, but it’s user base is still going downhill. Twitter doesn't offer anything more than it’s competing platforms, and many question how it still continues to exist. Some believe it was taken over by the younger generations that were fleeing Facebook because of their parents joining. Others believe that Twitter has a sort of “simpleness” to it that we all like to go back to. It is hard to predict the future of Twitter, but we believe it isn’t here for long unless it makes some pretty massive changes.

Instagram

Instagram is the fastest growing social media platform right now. A platform that requires a photo to create a post - one where people only follow others to see images from them. People love photo content and they always will, which is why Instagram has a good shot and long-term survival. With changes to photo quality, filter additions, IG “Stories”, and in-app editing additions, it’s user base keeps coming back with more content and engagement. There is something about posting your own images and getting Likes that people absolutely crave. IG has continuously made additions and changes according to it’s users desires, which is why we believe it is here for a long time. After all, it is owned by Facebook.

Facebook

Facebook is the most used site on the internet. It’s user base is closing on 2 billion - a number that no other platform close to. Facebook’s success comes from it’s efficiency in changing. Over the years, Facebook has made thousands of changes to its site to attract more users and to make using social media easier for its current users. Changes like adding games to play with friends, fan pages and business pages, virtual reality, digital assistance, video sharing, etc. Facebook is best at keeping it’s users up-to-date with entertainment.

Think about Facebook 4 years ago. You would scroll through your news feed seeing mostly friend’s statuses and posts from pages you Liked. Not too many photos, just text posts that people interacted. Now think about Facebook now. You scroll through your news feed seeing tons of funny videos, memes, and loads of ads promoting things you might be interested in. You see less text-only posts than any other kind of post. Facebook took the best part of every other social media platform, and implemented it into their own format on Facebook. That is why Facebook will never go away, much like Google and YouTube.

How Social Media has Affected #HurricaneHarvey

Hurricane Harvey is becoming one of the worst disasters in U.S. history. 24.5 trillion gallons of water were dumped on Texas -- that’s enough water to cover the entire state of Arizona in a foot of water. Over 32,000 people were forced from their home, and there have been over 40 tragedies.

So where did the people of Houston turn with the water rising? Social Media. Over the weekend we saw thousands victims pleading for help on Twitter and Facebook. Some posted their home address and family information, others posted questions asking where to go for shelter. To no surprise, many of those victims were rescued as a result.

This is only a small part of what social media has done for those victims. Facebook pages were created that posted important information and answered questions for victims. Instagram’s geo-located images were of use in locating victims. There was even a universal “Harvey Relief Online Map” for the victims. Over the past week, Twitter had 27 millions tweets related to Harvey. We saw public figures take a stand to donate money and volunteer, like Texan’s defensive end JJ Watt who created a donation group that has reached over 14 million in donations, with a starting goal of just $250k! And when every public figure shares their voice on #Harvey, another public figure joins in as well. The global effort with helping Houston throughout this disaster is monstrous - thanks to social media.

Find out how you can take a stand to help Houston’s hurricane victims here: https://www.youcaring.com/victimsofhurricaneharvey-915053